Using our voice to stop the word.


The word appears on social media approximately every 5-seconds. And few people question the use of it as everyday language.

But the R word is incredibly offensive, hurtful and demeaning. Not just to people with intellectual and physical disability, but to the friends, families and carers of these people.


The number of times the R word
was used on Twitter in the last 7 days

The R word makes me feel like I’m a second-class citizen… that I’m not as good as everyone else.


Use your voice

Show your support to stop the R word. Spread the word and share this video with your friends and family on Facebook and Twitter.

Awareness Messages Sent

So far we’ve sent this many video messages to Twitter users who included the R word in their posts. We believe the most effective way to raise awareness and understanding of the word is to speak to people directly, from one human being to another.


Video Views

This is the total number of times our awareness videos have been watched. The more the videos are viewed, the more our voice is being heard, and the closer we are to stopping the R word.


Avivo are proud supporters of the R word campaign. For almost 50 years, Avivo have been a leading not-for-profit Support Provider. Based in Perth and regional Western Australia, they work with people in their homes and communities to support them to live life.

A big part of supporting people live life is to help them feel part of the community. And being part of the community means that people feel included, and are treated with dignity and respect. How the community treats them, and refers to them, is incredibly important.